|| uashmama: story behind the brand ||
Posted on July 28 2014
For those yet to be introduced I'd like you to meet Uashmama. It looks like paper but has qualities of fabric and leather! You might have spotted a bag or two in store, usually with a plant poking out the top or filled with goodies.
Their paper bags and aprons are all sewn in a cottage in Tuscany and they are proud to call themselves a cottage industry. The more sophisticated designs, totes and handbags, are produced in Florence by manufacturers who also produce for the fashion elite.
Our favourite washable paper products are back in stock and although we had an outline of how the product evolved we were left warm and fuzzy after hearing the rest of the story, the tale as told by Uashmama themselves:
"While travelling through Tuscany in 2011 with my family in tow I came across the paper bag which changed my world, quite literally. To briefly set the scene it was on a small Tuscan terrace eating under the umbrella of grape vines when I first saw the Le Sorelle bread bag which today we know as UASHMAMA.
Le Sorelle 'The Sisters' is a small family run company based in Montecatini just outside the walls of Lucca. Once a popular tourist destination Montecatini has struggled in the last decade being bypassed for more promoted areas. The village now thrives again with the growth of UASHMAMA, who employ a large group of local men and women to sew from home the paper bag you buy today.
UASHMAMA washable paper is made using a virgin fibre through cultivation and not deforestation. Paper that washes like fabric holding it’s form so it can be used over and over again promoting sustainability perfect for catering and homewares.
Today the Marconi family and I work together to bring you washable paper designs in accessories and homewards."
Don't you just love them a little bit more now! Thanks to Uashmama
for the story